Several years ago, when our children were firmly footed in childhood (not babyhood, toddler-hood or preschool-hood), I started receiving ads and coupons from Target. Ads for diapers. Bottles. Baby clothes. My husband looked at me, in my mid-30s and so done with baby things, and raised an eyebrow. "Is there something I need to know?" Like a teen caught with alcohol in her closet, I shook my head. "No! No! I have NO IDEA why they are sending me diaper ads!" Those aren't even mine! I'm just holding them for a friend! I'm sure I fit whatever box Target thought made a new mother: In my 30s, in the 'burbs, shops at Target. Needless to say, Target didn't realize I'm not typical: I started having babies much younger than most people and now, in my 30s, I have a teen and a tween, thankyouverymuch. I know that my purchases and everything else is tracked. It bothers the ever living hell out of me, but I know this. The people at Amazon could ...